These days everyone is using social media, from the news anchors on television to the web designers and developers who work on the technology which makes our websites look so great. Transforming social media networks into a tool for driving traffic to your website is a process that you will get better at over time if you experiment and observe your results using analytics. Here are a few tips for doing your best when attempting to attract traffic from popular websites like Twitter and Facebook.
Be sure to use the Open Graph meta tags on all pages of your website that you are featuring in your social media stream. They are easy to add to any page and they will allow you to gain more control over what appears on facebook and twitter when users add a URL to their posting. You can specify an image to be displayed on their feed as well as the title and text. You can find additional information about open graph tags here.
When posting to social media use a mixture of content that includes helpful information about your business as well as resources from around the web that the viewership can benefit from. Try to make the mixture about 30% your business and 70% valuable resources. This will allow your social media feed to build up credibility as a source that can provide insight into the daily happenings of your industry as well as a source for insight about your specific business. Be sure to post to your social media whenever your business releases a news item, a new blog article or a white paper. Use the appropriate tags to make searching for your content easier.
Be aware of what time of day you are posting to social media sites. When are your target viewers going to be most receptive to information about your business? If you are targeting other businesses be respectful of their working hours and try to time your posts in the morning, around lunch break and just before close. If your desired audience keeps an odd schedule try to work this in to your strategy.
Keep the problems that your readership are trying to solve in mind and focus your efforts on highlighting solutions your business can offer. Instead of simply focusing on advertising messages try to reach out and present typical problems that can be solved with your company’s services. Consider drawing content from Frequently Asked Questions material as a source for social media posts. This will give viewers an idea of what services they can contact you about and what problems might arise.
Most of all be patient! Experiment with the timing and pace of your posting efforts. Too many posts may become an eyesore but try to post at least once a week with relevant information and you are on the path to becoming a trusted resource. Building trust between you and your potential clients is essential to getting the deal. Before long you will be generating a steady stream of incoming traffic from your social media accounts.